Have a Meaning: Key Component of Competitive Advantage
A Generation Searching for Meaning By 2025 millennials (born between 1980 and 2000) will represent 75% of the workforce and many studies show that for this generation, having a clear purpose is no longer a “nice to have” or “feel good perk”; but an essential element in their career path. Growing up in a world […]
Customer happiness or efficiency? Superior Customer Experience or lowering costs?
How does your company respond to these questions? How would you respond? To adequately respond to these questions, you need a customer-company-connected-strategy that creates value by breaking the existing trade-offs between the value that a customer receives and the cost that the company incurs. The reward of a connected strategy is providing more value to […]
