Will External Factors Influence the Purchase Decision?
Addressing the influence of external factors on purchasing decisions is crucial to ensure that business strategies are relevant and effective in a changing environment. Factors such as economic changes, market trends, social and technological dynamics can significantly alter consumer preferences and behaviors. Ignoring these variables can result in missed opportunities, decreased competitiveness, and a disconnect […]
Is Dissatisfaction the opposite of Satisfaction?
Although customer dissatisfaction is often considered the opposite of satisfaction, in reality they are not completely opposite. Satisfaction implies that the customer’s expectations have been met or exceeded, while dissatisfaction arises when those expectations are not met. However, there are also neutral experiences, where the customer is neither satisfied nor dissatisfied, simply indifferent. Additionally, a […]