Can you keep for life those customers you would like to?
Would you like to have a way to proactively know what to change in the way you interact with your customers and what connections need to be created among the various players in you ecosystem so you can retain and attract new customers, strengthen your relationship with them, and get them to buy or acquire […]
If you are lost, just find the North Star and it will lead you home!
The True North Leadership Series – 1 The North Star or Polaris is the brightest star in the constellation known as the Little Dipper. It is called that way because of the relative position it occupies relative to Earth’s axis. It is the most important for astronavigation as it is located directly over the North […]
5 Focus Areas to Deliver the Greatest Customer Experience
As disruptive technologies and rapid market changes reshape entire industries, leading companies are turning to customer experience for a competitive advantage. Nowadays it is an imperative to implement a data-science-based methodology to improve customer experience by identifying, quantifying, and prioritizing customer experience gaps and opportunities. With the necessary combination of qualitative and quantitative customer understanding, […]
Simple but decisive actions you can take to improve Employee Engagement
People is the force the gear-up company and business success. Phrases like “People make the difference” or “Employees are our main assets” have become just cliché that have lost their energy over repeated use. The old employee engagement playbook is no longer enough to keep people. Instead, leaders must strengthen the holistic employee experience in […]
10 Tips & Best Practices for Cybersecurity
Do’s and don’ts of cybersecurity These cycle of cybersecurity publications has ended, but we want to make sure we were able to help you to fight fraud and keep your information safe from the latest scams. • Do ignore requests to make a person-to-person bank or credit card payments to yourself. Serious financial institutions will never […]
May it happen or not? Business Continuity is not only about Financials!
Many people think that things like a cyber-attack or a natural catastrophe that can damage the business, is something with a very low probability of occurrence. Mainly if some measures have been already taken to prevent such situations. In a world where the future is uncertain and change comes fast, companies need to look beyond […]
Practical Security Wisdom for Daily Life – Security Minded. Cybersecurity 101.
Hackers have sophisticated tools that can easily defeat passwords based on dictionary words and common patterns. Under Lock & Key! Creating strong passwords offers greater security for minimal effort. You can buy a small padlock for less than a dollar; but you should not count on it to protect anything of value. A thief could […]
Three Keys to avoiding Phishing E-mails and Ransomware Attacks.
Cyberattacks rely on human error. Whether a large-scale onslaught or a smaller, more targeted campaign, all successful phishing and email-based ransomware attacks are disruptive and damaging on some level. And the simple reality is that they rely on human error. For cyberattacks to succeed, someone, somewhere, needs to take the bait. Cybercriminals utilize social engineering […]
Multi-Factor Authentication: Why you should race to embrace it.
When you add layers of authentication, you add layers of security to your accounts, data, and systems. Authentication, in a security context, is about verifying your identity. And you authenticate on a regular basis: When you log into accounts and systems, the information you provide is intended to confirm your status as an authorized user. […]
Do you understand your Role in Cybersecurity?
Cybersecurity is Everyone’s Job! When we say See Yourself in Cyber, we mean see yourself in cyber no matter what role you play. As an individual or consumer, take basic steps to protect your online information and privacy. Vendors and suppliers can take ownership of their role, while protecting their brand and reputation, by putting […]
