What if companies don’t gather and utilize the data and information generated by customers? “WHAT IF” Series
Basically, they will not be able to make informed decisions, improve products, and enhance customer experiences. They will not be able to retain nor to attract new customers, in consequence; will not grow and will not be able to build Sustainable Business Success. Customers are indeed generators of both data and information. Here’s how they […]
What if companies are not able to identify and use the information from customers that is most important for the business? “WHAT IF” Series
The importance of information from customers can vary depending on the nature of the business and its goals. However, some key types of customer information are universally valuable: 1. Customer Feedback: • Reviews and Ratings: Provides direct insights into customer satisfaction, product quality, and areas for improvement. • Surveys and Questionnaires: Helps gather detailed opinions and suggestions […]