“The definition of insanity is doing the same thing over and over again but expecting different results”.
Albert Einstein.
How do our customers see what we deliver to them? Worthy? Useful? More important compared with something else? Do we know? Would we like to know? Is it important to know?
A simple reality we live and that will endure for a while is that no business will continue operating the way it used to; and the valued perceived by customers is not the same it used to be either.
A dramatic digital acceleration has been one of the hallmarks of the pandemic, as embracing living and working online hastened change across the business landscape. That only reinforces the business imperative of technology-driven-changes.
To survive and to go ahead the competition, organizations are integrating technology and business, creating tangible business value not only with customers and employees, but in revenue generation and lowering costs. Although when thinking about there are many opportunities to work on, it is impossible to work in all of them at the same time; and priorities should be established considering our capabilities but also taking into account that some transformation activities result in more impact than others. What is key is looking for the way to differentiate yourself from others in your efforts to create value, adopt technologies, and bring technology and business closer together to cause a real impact in your customers.
Technology investments are creating significant business value, have increased revenue from existing streams and created new revenue streams; and have yielded some or significant cost reductions and improvements to employee and customer experience. The secret is to know what, where and when.
Although most successful transformations rely on technology, unfortunately it is not enough. Focused people with the right talent are also key.
Transformation is a team effort that requires a structured process. Successful transformation considers not only the new technology and process, but it also focuses from beginning to end in the people side of change. At the end, people unquestionably are the executers of any transformation.
In the past, how successful have you been in your change or transformation initiatives?
Do you have a structured change management process that considers technology, process, and people?
