Loyalty Creation Checklist
1. Clarify your strategy. Ensure that your strategy for creating superior customer value is so clear, focused and rigorous that you can write it in one or two paragraphs. Distribute it to all your employees and other partners and post it on your website. It must identify your target customer groups and explain the economic rationale […]
We believe CX is not a onetime celebration! Everyday tips for showing your impact
October 1st. marks CX Day, an annual global celebration by the Customer Experience Professionals Association (CXPA) of companies creating great experiences for their customers and the people who work tirelessly to enhance interactions and optimize touchpoints day-in and day-out. The theme for 2024 is ‘Good CX delivers better outcomes for customers, employees, and their organizations’, […]
What if companies don’t care about Customer Experience? “WHAT IF” Series
Let’s put ourselves in the shoes of the customer: For you, as a customer or consumer, how important is to have a good customer experience when buying or when consuming goods or services from a vendor? When visiting a restaurant? When needing assistance remotely or in person? How do you feel when you have to […]
What if a company neglects Customer Experience? “WHAT IF” Series
How do you feel when you are treated badly as a customer? When your voice is not heard…! When your problem is not solved! When you feel simply ignored….! In a previous publication, we remarked on the importance of Customer Experience, and we stated that all studies performed by industry experts show that customer experience […]
What if a company wouldn’t have customers? “WHAT IF” Series
Can a business run without customers? Can it succeed? No, a business cannot run successfully without customers. Customers are the foundation of any business, as they provide the revenue necessary to sustain operations, grow, and generate profit. Here’s why customers are essential: 1. Revenue Generation Sales and Income: Customers purchase products or services, generating the […]
Building Customer Loyalty and Retention.
Specific strategies to build customer loyalty and retention: Improving quality, price, service and value perception. In an increasingly competitive market, customer loyalty and retention are fundamental pillars to guarantee the success and sustainability of any business. The combination of quality, price, service, and value perception plays a crucial role in customers’ decision to remain loyal […]