There are six principles to obtain your Customer’s Loyalty and Engagement that encompass standards of excellence, simplicity, honesty, fairness, respect, and responsibility. They are not idealized abstractions far removed from the routine operations of the workday world. On the contrary, they are embodied in simple, straightforward actions that drive measurement systems, compensation, organization, and strategy:
- Play to win/win: Profiting at the expense of partners (Customers) is a shortcut to a dead end.
- Be picky: Be part of your loyalty program is a privilege.
- Keep it simple: Complexity is the enemy of speed and responsiveness.
- Reward the right results: Worthy partners (Customers) deserve worthy goals.
- Listen hard, talk straight: Long-term relationships require honest, two-way communication and learning.
- Preach what you practice: Actions always speak louder than words, but together they are unbeatable.
These principles may seem so obvious as to be self-evident truths, but although they are timeless they are still revolutionary.
Practice them, and get ready to retain and get new customers. How engaged are your customers? Use this instrument to find it out!!
