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Business Strategy Series
“Everything should be made as simple as possible, but not simpler” – Albert Einstein
We’ll help you find what really matters, by providing you with the right tools to assess your business and even yourself.
Tool #4: Is your Strategic Management simple??
Why does it have to be simple?
Strategy is everyone’s job at all levels within the organization, group or family; it isn’t just for a few. It needs to be well communicated and understood by all people to have everyone heading toward the same direction. It has to become part of the way everybody thinks and acts to achieve better results in a natural way.
Why strategy matters?
Strategy applies to any aspect of life!
The “Trojan Horse” – A tale of strategy and deception.
The city of Troy was under siege for a decade. The Greek armies tried and tried to take the independent city, but they couldn’t break through the walls.
The Greek army, the most powerful of its time, waged attack after attack against the city of Troy. Think of the movie 300. The Spartans were the Greek warriors trying to break through these walls, and they were completely unsuccessful for 10 years.
Finally, after a decade of abject failure, the Greeks developed a strategy.
The Greeks constructed a huge wooden horse, and hid an elite squad of soldiers inside it. Meanwhile, the rest of the Greek army made a great display of breaking down their camps, and pretending to sail away.
The fleeing army left the giant wooden horse at the gates of the city of Troy as a “gift.”
The Trojans were initially skeptical of the outrageous gift. A priest named Laocoön argued the city should destroy the horse and famously said, “afraid of Greeks, even those bearing gifts.”
After much debate, the Trojans pulled the wooden horse into the city as a trophy. They believed they had won the war by standing their ground, defending their walls, and holding the Greeks at bay for a decade.
As we already know, that was a devastating decision. That night the squad of soldiers inside the horse crept out of the structure and opened the city’s gates. The rest of the Greek army — the ones who pretended to sail away — were waiting to pounce.
An effective strategy is the most important aspect of winning. For a decade, the Greeks demonstrated that tactics without strategy have little effect. This lesson is equally relevant today.
Putting tactics first is never wise. Your competitors are too smart, and they are constantly looking for an advantage.
How is your strategy? Click here to access tool.
Read more about the origin of strategy
