We need to act now if the purpose is to thrive! The new journey has begun!
In Dogma, we aim to spark the fire of knowledge that triggers a form of action, because the more we know, the more we are inspired to act. And we need to act now if we really aspire to build a sustainable business!
Our business sustainability model has 3 columns, each one with an objective containing 2 building blocks. Let’s have a deep down into these components and how they relate to the business.
Column 1: The Drivers. Objective: Empower. Building blocks: Customer Experience; Employee Experience.
DRIVER: Causes a particular phenomenon to happen or develop.
Relation to the business:
“We are a customer driven company”. “We work to fulfill our customers’ needs and requirements”.
“Our employees are the ones who make it happen”.
“Take care of your employees so they will take care of your customers”.
Customer Experience and Employee Experience are the drivers that will help you to build the empower you need; they will give you the authority and power to do what really matters.
Column 2: The Executioners. Objective: Fulfill. Building blocks: Leadership; Strategy.
EXECUTOR: Executes or puts into practice a plan, order, or course of action.
Relation to the business:
“Leadership matters. It matters a great deal – to our organizations and institutions, to the people who work in them, and to the people who are served by them. For our society to function effectively, we need authentic leaders who can encourage people to perform at their best and step up and lead themselves”.
“It is impossible to discuss execution until one has something to execute; it all begins with strategy”.
Leadership and Strategy are the executioners that will help you to fulfill what you need to bring into completion or reality your customer and employee experience to achieve the desired business sustainability.
Column 3: The Accelerators. Objective: Thrive. Building blocks: Innovation; Agility.
ACCELERATOR: Increases the speed at which a program or function operates, or an action is performed.
Relation to the business:
“Nothing increased the number of solvers better than the number of good problems”.
“Penicillin, electricity, the PC, cancer immunotherapy, AI, quantum computing, neuromorphic ships, and more recently, the race for the Covid-19 vaccine (Which is the most recent worldwide story of innovation and collaboration); they all transform the world, but there is where the similarities end. Each innovation followed a radically different path from idea to impact. Each one had its own path to innovation”.
“Agility is critical for any business looking to thrive in the 21st century. This quality empowers individuals, teams, and companies to innovate, satisfy customers’ changing needs and desires, and swiftly adapt to market shifts”.
Innovation and Agility are the accelerators that will help you to thrive quickly and from the beginning in a sustainable manner.
These elements interact and are interconnected in an exceptional management system in which a security framework is embedded to protect and strengthen your Customer & Employee Experience, to leverage your Leadership and Strategy, and to accelerate sustainable results with Innovation & Agility.
- Are you delivering an exceptional customer experience? How do you know?
- Are you gaining new customers while retaining existing ones?
- How is your employee engagement? Do they consider themselves an essential part of your company? How do you know?
- Do you have the right leadership? How do you know?
- Are you making strategy work? How do you know?
- Is your company innovative? How do you know?
- Are your processes and people agile? How do you know?
- Do you have in place a management system that protects and strengthens your Customer & Employee Experience, leverages your Leadership and Strategy, and accelerates sustainable results with Innovation & Agility?
We are here to help!


